<p>By Steve Markenson, Director, Research & Insights, FMI </p><img src="https://www.fmi.org/images/default-source/homepage-curation-tiles/pobakery-2022-cover_sm.tmb-large-350-.png?sfvrsn=51c5119c_1" style="float:right;margin:10px;" class="-align-right" alt="" sf-size="138267" /><p>These days, it feels like there’s a celebration nearly every day of the year. Whether it’s a traditional holiday, <a href="https://www.fmi.org/get-involved/supermarket-employee-day">Supermarket Employee Day</a> or even the <a href="https://www.fmi.org/store-manager-awards">Store Manager Awards</a>, there are lots of
reasons to celebrate and in-store bakery can make any occasion shine.<br /></p><p>FMI’s fresh foods research traditionally has covered departments like produce, meat, seafood and foodservice. This year, we added in-store bakery to the mix, as this department is growing in popularity among shoppers. Here are just a few of the
key insights from our inaugural report: <br /></p><h5>In-Store Bakery is on the Rise </h5><p>While many fresh departments in the grocery store are seeing decreased unit sales this year, the in-store bakery has seen strong increases in dollar (+14.3%) and unit (+7.4%) sales. Household penetration for in-store bakery remains high (82.7%) with purchase
frequency (+3.6%) and size up in dollars (+10.4%).<br /></p><h5>Expand the Variety<b> </b> </h5><p>Some of the most frequent suggestions from shoppers involve the variety of products offered by their in-store bakery. But as outlined in this report, variety can mean a lot of things from ethnic/cultural products, the use of natural colors, personalization,
better-for-you, requests for specific products or something else.<br /></p><h5>Impulse to Indulge <i> </i></h5><p>Many shoppers acknowledge that their purchases of indulgent items such as donuts, cookies, snack/coffee cakes, single-serve desserts, and cupcakes are impulse purchases. Whether for functional or indulgent items, shoppers say they would be impacted by
sale specials or promotions to make impulse purchases.<br /></p><p><a href="https://www.fmi.org/forms/store/ProductFormPublic/power-of-in-store-bakery-2022">The Power of In-Store Bakery</a> is stuffed with functional and indulgent insights to enjoy as you celebrate the holidays and plan for 2023.
Learn who your bakery competition is, who the in-store bakery customer is, what they want and how you can deliver on their needs. Our new report format offers you a one-page Executive Summary to share with senior management, an easy-to-read summary
of findings and an Appendix filled with detailed data for the data nerds like me. <br /></p><p><a href="https://www.fmi.org/forms/store/ProductFormPublic/power-of-in-store-bakery-2022" class="button">The Power of In-Store Bakery</a></p>
<p>By Steve Markenson, Director, Research & Insights, FMI </p><img src="https://www.fmi.org/images/default-source/homepage-curation-tiles/pobakery-2022-cover_sm.tmb-large-350-.png?sfvrsn=51c5119c_1" style="float:right;margin:10px;" class="-align-right" alt="" sf-size="138267" /><p>These days, it feels like there’s a celebration nearly every day of the year. Whether it’s a traditional holiday, <a href="https://www.fmi.org/get-involved/supermarket-employee-day">Supermarket Employee Day</a> or even the <a href="https://www.fmi.org/store-manager-awards">Store Manager Awards</a>, there are lots of
reasons to celebrate and in-store bakery can make any occasion shine.<br /></p><p>FMI’s fresh foods research traditionally has covered departments like produce, meat, seafood and foodservice. This year, we added in-store bakery to the mix, as this department is growing in popularity among shoppers. Here are just a few of the
key insights from our inaugural report: <br /></p><h5>In-Store Bakery is on the Rise </h5><p>While many fresh departments in the grocery store are seeing decreased unit sales this year, the in-store bakery has seen strong increases in dollar (+14.3%) and unit (+7.4%) sales. Household penetration for in-store bakery remains high (82.7%) with purchase
frequency (+3.6%) and size up in dollars (+10.4%).<br /></p><h5>Expand the Variety<b> </b> </h5><p>Some of the most frequent suggestions from shoppers involve the variety of products offered by their in-store bakery. But as outlined in this report, variety can mean a lot of things from ethnic/cultural products, the use of natural colors, personalization,
better-for-you, requests for specific products or something else.<br /></p><h5>Impulse to Indulge <i> </i></h5><p>Many shoppers acknowledge that their purchases of indulgent items such as donuts, cookies, snack/coffee cakes, single-serve desserts, and cupcakes are impulse purchases. Whether for functional or indulgent items, shoppers say they would be impacted by
sale specials or promotions to make impulse purchases.<br /></p><p><a href="https://www.fmi.org/forms/store/ProductFormPublic/power-of-in-store-bakery-2022">The Power of In-Store Bakery</a> is stuffed with functional and indulgent insights to enjoy as you celebrate the holidays and plan for 2023.
Learn who your bakery competition is, who the in-store bakery customer is, what they want and how you can deliver on their needs. Our new report format offers you a one-page Executive Summary to share with senior management, an easy-to-read summary
of findings and an Appendix filled with detailed data for the data nerds like me. <br /></p><p><a href="https://www.fmi.org/forms/store/ProductFormPublic/power-of-in-store-bakery-2022" class="button">The Power of In-Store Bakery</a></p>
