<p>By Kelli Windsor, Director, Digital Communications, FMI | Research Images By: Allison Febrey, Manager, Research & Insights, FMI</p><img src=”https://www.fmi.org/images/default-source/blog-images/thanksgiving-dinner_2022.tmb-large-350-.jpg?sfvrsn=423504da_1″ style=”float:right;margin:10px;” class=”-align-right” alt=”Thanksgiving dinner” sf-size=”100″ /><p>If I was to give a forecast for Thanksgiving, it would be this—expect a ramp up in participation this year with a high chance of leftovers. I say this because our <a href=”https://www.fmi.org/our-research/research-reports/u-s-grocery-shopper-trends”><i>U.S. Grocery Shopper Trends: Holiday Shopping</i></a> report finds nearly all (94%) of grocery shoppers plan to celebrate Thanksgiving in just a couple weeks. <br /></p><h5>Dressing the Turkey</h5><p>Most Americans (73%) plan to celebrate Thanksgiving to the same extent they usually do, which is seven points higher than last year. While some shoppers still are concerned about COVID-19, 38% are very excited to embrace the Thanksgiving holiday.</p><img src=”https://www.fmi.org/images/default-source/blog-images/turkey-stat.png?sfvrsn=bf373d3f_1″ style=”display:block;margin-left:auto;margin-right:auto;” alt=”Turkey Stat” class=”-align-center” sf-size=”100″ /><p><br /></p><h5>Setting the Table</h5><p>When asked how they plan to celebrate, 19% of shoppers say they will have fewer people at the table and 16% say they will gather more folks together. When compared to pre-COVID-19, we see an increase in the percentage of people who say they will celebrate
with more guests. About 15% of shoppers plan to travel by car to celebrate with friends or family, up four points from last year.</p><img src=”https://www.fmi.org/images/default-source/blog-images/get-together.png?sfvrsn=f37d93dc_1″ style=”display:block;margin-left:auto;margin-right:auto;” alt=”Get Together Stat” class=”-align-center” sf-size=”100″ /><p><br /></p><h5>Planning the Side Dishes</h5><p>This year, many customers tell us they plan to shop in advance and people are more likely to cook than rely on food items from either a restaurant or prepared food section. In fact, most shoppers (37%) plan to shop further in advance than usual and 23%
plan to shop at different food stores to buy specific items, an increase of eight points from 2021. </p><img src=”https://www.fmi.org/images/default-source/blog-images/to-dos.png?sfvrsn=635a23c9_1″ style=”display:block;margin-left:auto;margin-right:auto;” alt=”To Dos” class=”-align-center” sf-size=”100″ /><p>When you have plans to celebrate big, shoppers planning ahead, plus a varying headcount, what do you get? Leftovers! Save some stuffing for me!<br /></p><p><a href=”https://www.fmi.org/our-research/research-reports/u-s-grocery-shopper-trends” class=”button”>Download U.S. Grocery Shopper Trends: Holiday Shopping</a></p>
Nov 9, 2022
By Kelli Windsor, Director, Digital Communications, FMI | Research Images By: Allison Febrey, Manager, Research & Insights, FMI
If I was to give a forecast for Thanksgiving, it would be this–expect a ramp up in participation this year with a high chance of leftovers. I say this because our U.S. Grocery Shopper Trends: Holiday Shopping report finds nearly all (94%) of grocery shoppers plan to celebrate Thanksgiving in just a couple weeks.
Dressing the Turkey
Most Americans (73%) plan to celebrate Thanksgiving to the same extent they usually do, which is seven points higher than last year. While some shoppers still are concerned about COVID-19, 38% are very excited to embrace the Thanksgiving holiday.
Setting the Table
When asked how they plan to celebrate, 19% of shoppers say they will have fewer people at the table and 16% say they will gather more folks together. When compared to pre-COVID-19, we see an increase in the percentage of people who say they will celebrate
with more guests. About 15% of shoppers plan to travel by car to celebrate with friends or family, up four points from last year.
Planning the Side Dishes
This year, many customers tell us they plan to shop in advance and people are more likely to cook than rely on food items from either a restaurant or prepared food section. In fact, most shoppers (37%) plan to shop further in advance than usual and 23%
plan to shop at different food stores to buy specific items, an increase of eight points from 2021.
When you have plans to celebrate big, shoppers planning ahead, plus a varying headcount, what do you get? Leftovers! Save some stuffing for me!
